Haier returns to IFA 2026 with Home of Intelligent Possibilities
Haier Europe, part of Haier Smart Home, the world’s No. 1 company in the large household appliance sector, will return to IFA 2026 in Berlin, from 4th to 8th September, presenting the next chapter of its vision for the intelligent living: an immersive experience that shows how technology can create human and meaningful opportunities to enhance people’s lives, perfectly embodying the philosophy of “More Creation, More Possibilities”.
“HAIER. Home of Intelligent Possibilities” is a journey through intelligent living scenarios built around the human challenges that shape everyday life today – like saving time, facilitating routines while reducing complexity, improving wellbeing and empowering people at home. Across these scenarios, Artificial Intelligence, sophisticated design, premium performance and connected services come together to redefine the relationship between people, appliances and the home ecosystem.
The experience will be officially unveiled during the Haier Europe press conference, taking place on the 3rd September at 3.00 p.m. on the Haier Main Stage – Stand 101, Hall 3.1.
At IFA 2026, Haier Europe will showcase its role as a global technology leader with AI embedded in its very name and increasingly integrated across its entire value chain – from innovation, R&D and design to manufacturing, user experience and services. This end-to-end approach will bring to life an upgraded vision of intelligent living, where real human needs are translated into solutions that adapt to individual behaviours, routines and aspirations. Across all categories – washing, cooling, cooking and dishwashing, small domestic appliances, TV and digital services – Haier will demonstrate how connected products can go beyond functionality to create increasingly personalised home scenarios, helping people manage everyday challenges with greater confidence.
The exhibition experience will bring together the distinctive identities of Haier Europe’s portfolio within a single, coherent ecosystem, showing how each brand responds to different needs and lifestyles. Haier will embody the premium vision of intelligent living, where advanced technology, sophisticated design and reliable solutions come together to create more personal and connected home experiences. Candy will express its vision of a smart and intuitive approach to innovation, designed to make daily life easier and more flexible. Hoover will display its expertise in home care through high-performance products that combine reliability, durability and technologies.
At IFA 2026, Haier Europe reaffirms its commitment to shaping the future of intelligent living by transforming Artificial Intelligence, connected ecosystems and end-to-end innovation into practical and meaningful solutions for everyday life, that anticipate consumers’ needs. It is an upgraded vision of the home: more intuitive, more adaptive and more capable of responding to the real needs, aspirations and challenges of people.
Throughout the fair, Haier Europe will bring this vision to life through a rich programme of experiences designed to engage visitors, media and stakeholders on multiple levels. The stand will host dedicated panels exploring the key themes shaping the future of living, alongside appliances showcases, immersive activations and live showcooking with renowned Chef Ambassador Tommaso Arrigoni. Outside the stand, tech enthusiasts will be able to experience interactive activations that connect products and people through the innovative Haier Motorhome.
Sport will be an integral part of this ecosystem of experiences, reflecting its central role in Haier’s global strategy and reinforcing the brand’s commitment to excellence, performance, and innovation. Through dedicated storytelling moments and engaging content, visitors will be immersed in Haier’s partnerships with some of the world’s leading sporting platforms – from prestigious tennis tournaments such as the Australian Open, Roland-Garros and the Nitto ATP Finals, to top-tier football collaborations including Paris Saint-Germain, Liverpool FC, the Royal Moroccan Football Federation, Lega Calcio Serie A, LaLiga and Liga Portugal. These partnerships, brought to life within the broader event program, embody the “Play with the Number Ones” philosophy, demonstrating how the same intelligence, precision and performance that support champions on the global stage can elevate everyday life at home.
The journey begins in Berlin at Stand 101, Hall 3.1.
