Haier kicks off its product roadshow with LALIGA in Spain
Haier Smart Home Spain has kicked off a new phase of engagement with partners and media in Galicia, hosting its first-ever professional event in Vigo at the iconic ABANCA Balaídos Stadium. The gathering brought together more than 100 attendees, including distributors, kitchen specialists and journalists, providing a platform to share the company’s growth roadmap for the region, its impact on the local market and the latest innovations across its portfolio.
As part of Haier’s ongoing partnership with LALIGA, the event marked the first stop of a regional roadshow designed to strengthen relationships with local stakeholders and showcase how the company continues to expand its offering in key product categories. Attendees also enjoyed an exclusive tour of the stadium and a dedicated exhibition area featuring Haier and Candy innovations focused on design, connectivity and energy efficiency.
The Vigo event marks the first stop of Haier’s regional roadshow initiative, designed to strengthen relationships with partners and showcase the company’s latest innovations across Spain. Following Galicia, additional events are already planned in Málaga, Barcelona, Madrid and Valencia, further reinforcing Haier’s commitment to supporting local markets and engaging directly with distributors, retailers and industry stakeholders.
“Our goal is to continue growing alongside our partners by offering an increasingly complete portfolio. Today, we can support a kitchen project from start to finish, combining design, innovation and connectivity through our Haier and Candy brands,” said Diego Mattiello, Commercial Director of Haier Smart Home Iberia.
A key focus of the event was Haier’s growing integrated kitchen proposition. Through the combined strengths of the Haier and Candy brands, the company now offers solutions that can equip complete kitchen projects, addressing the needs of both consumers and specialized retailers.
Among the highlights was the Haier I-Pro Shine Series 7 dishwasher. Designed to deliver premium performance and smart connectivity, the model features a 14-place setting capacity, A-rated energy efficiency, an Inverter motor and Wi-Fi connectivity through the hOn app. Technologies including H-Spray, Cutlery Shine Plus and automatic door opening at the end of the cycle further enhance washing results while reducing energy consumption.
Haier also highlighted continued innovation in the laundry category, where energy efficiency, large capacities and quieter operation remain major consumer priorities.
Representing Candy’s latest advancements was the MultiWash washing machine, an innovative triple-drum solution that allows users to wash different types of garments simultaneously thanks to its unique 10+1+1 kg configuration. Equipped with a Direct Motion motor, A-rated energy efficiency, intelligent auto-dosing and steam functions, MultiWash is designed to help households save time while maintaining high standards of fabric care and washing performance.
The Vigo event underlined Haier’s commitment to supporting regional growth through innovation, strong partnerships and increasingly comprehensive home solutions, setting the stage for further engagement activities across Galicia and beyond.
