Our Culture
We are transforming from a traditional manufacturing enterprise into a win win IoT community ecology to lead in the IoT era.
Haier Europe Own It Model
At Haier Europe, culture is the heartbeat of everything we do. It shapes how we think, how we collaborate, and how we deliver value every single day.
The Own It model is our practical guide to living this culture. It reflects who we are and who we aspire to be as a team.
Own It Model
At Haier Europe, culture is the heartbeat of everything we do. It shapes how we think, how we collaborate, and how we deliver value every single day.
The Own It model is our practical guide to living this culture. It reflects who we are and who we aspire to be as a team.
Zero Distance means listening actively, thinking like the user, and making inclusive decisions to stay close to our customers and consumers.
Agility is about learning and adapting rapidly, taking calculated risks, and remaining resilient in the face of change so we can move fast and stay ahead.
Build Trust challenges us to share ideas openly, keep commitments, and respect each other because trust is the foundation of strong teams and great results
Ecosystem encourages us to break silos, act as change agents, and stay curious, leveraging internal and external synergies to create more value together.
Entrepreneurship drives us to focus on results, own together, and make change happen—turning ideas into impact and helping us win as one team.
RenDanHeyi - Our Unique Organizational Model
RenDanHeYi is a business model first described by Zhang Ruimin, Honorary Chairman of the Board of Haier Group.
‘Value of people comes first’ has always been a guiding principle for our development. From our early beginnings to the current ‘Rendanheyi model, we encourage our people to maximize their own values while creating values for our users.
Ren
People with the spirit of entrepreneurship and innovation
Dan
Value created
for users
Heyi
Alignment of people value creation
and user value realization
