Haier and Fernham Homes Join Forces to Create a New Living Experience
Haier has partnered with Fernham Homes to equip 59 new homes at Blean, near Canterbury, with a complete range of premium integrated appliances. The collaboration brings Haier’s design-led kitchen solutions into the development, creating fully equipped living spaces that combine performance, efficiency and smart technology from day one.
The partnership reflects the growing demand for move-in ready homes, where developers are increasingly looking to provide homeowners with complete solutions that enhance everyday living. Each property will feature a selection of Haier built-in appliances across cooking, refrigeration, dishwashing and laundry, including ID Series 2 ovens, Series 2 induction hobs, built-in refrigerators, Washlens Plus integrated dishwashers and I-Pro Series 3 washing machines. Selected homes will also include additional solutions such as combi microwaves, warming drawers and heat pump tumble dryers.
The collaboration follows a product experience at Haier’s Design Activation Centre at the Business Design Centre in London, where Fernham Homes explored Haier’s full portfolio of connected home solutions. The combination of innovative technology, contemporary design and product performance led to Haier being selected as the ideal partner for the development.
The show home at Blean, now open to visitors, features a fully integrated Haier kitchen, allowing prospective buyers to experience the brand’s approach to smarter and more connected living.
“Partnering with Fernham Homes allows us to bring our vision of the modern connected kitchen into new residential developments, offering homeowners premium solutions designed around their everyday needs,” said Jim McEwan, Managing Director UK & Ireland at Haier UK.
The Managing Director of Fernham Homes, Sean Ellis, highlighted how Haier stood out for its combination of innovation, design and functionality, contributing to the creation of kitchens capable of meeting the expectations of modern homeowners.
The partnership further strengthens Haier’s presence in the new-build sector, supporting developers with integrated appliance solutions designed for the future of home living.
