Jim McEwan Takes the Reins as Managing Director of Haier UK & Ireland

Haier, the premium global appliance brand, has announced the appointment of Jim McEwan as Managing Director for the UK and Ireland. This became effective on Monday, 11th May.

Mr McEwan, who previously served as Chief Commercial Officer, steps into this role with more than six and a half years at Haier UK and over two decades of experience in the home appliances industry. His deep understanding of the brands, customers and the long-term strategy positions him strongly to lead the business through its next phase of growth.

In stepping into the role, Mr McEwan said, “I’m genuinely excited to take on this role at such a pivotal moment for Haier UK & Ireland. We have an incredibly strong team, a powerful brand portfolio and a clear ambition to keep raising the bar in consumer-focused home appliances.”

“Having worked closely with our partners, retailers and internal teams for many years, I’m looking forward to bringing even more focus, energy and alignment to the business. There is a lot to do, but there is even more to look forward to.”

“Haier’s commitment to innovation and customer excellence is unmatched in the market. My priority is to continue building on that momentum and ensure we deliver the performance, service and leadership our customers expect.”