Who We Are
About Haier Group
Founded in 1984, Haier Group is a leading global provider of solutions for better living and digital transformation. Guided by the vision of "More Creation, More Possibilities", we are committed to co-create infinite possibilities for better living with global users, and to co-create infinite possibilities for industrial development with ecological partners.
Being an iconic company in the real economy, Haier Group has always been user-centered, remains committed to original technology, and has established six major industrial ecosystems: Smart Home Ecosystem, Comprehensive Healthcare Industry Ecosystem, Digital Economy Industry Ecosystem, Robotics Industry Ecosystem, New Energy Industry Ecosystem, and Automotive Industry Ecosystem.
Haier Europe
Haier Europe is part of Haier Smart Home that reinforced its presence in the European market with the acquisition of the Candy-Hoover Group in 2019.
The acquisition further enhanced Haier's competitiveness in the European and global markets, helping the Company to better meet customers' increasingly sophisticated demands for customized solutions.
Today, Haier is growing rapidly in Europe and, according to Euromonitor International, ranks third among home appliance manufacturers in the region with 8% market share. In 2024, Haier Europe has achieved sales of approximately 3.8 billion euro.
Haier Group
We have built 10 R&D centers, 71 research institutes, 35 industrial parks, 173 manufacturing centers and a sales network of 230,000 nodes around the world.
We are the world's only IoT Ecosystem Brand that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands.
Haier Smart Home
Haier Smart Home has devoted to build “A Company Stepping With the Time”, and now is a leading Ecosystem Brand in the IoT Smart Living industry. Haier Smart Home retains the top position in Euromonitor's Global Major Appliances Brand ranking for 17 consecutive years and has been ranked in Fortune's Global 500 for several years.
We have several global premium brands such as Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA and Candy to continuously create the best experience for our users.
In the IoT era, Haier Smart Home is committed to building a world-class smart living ecological enterprise, focusing on the iterations of best user experience.
OUR PURPOSE
Designing the new era of living
Haier Group in a nutshell
Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions.
We are the world's only IoT Ecosystem Brand that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 7 consecutive years. We also retain the top position in Euromonitor's Global Major Appliances Brand for 17 consecutive years.
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Company Globally in Major Appliances
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Employees Worldwide
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BILLIONUser Families around the world
