{"id":14339,"date":"2026-01-09T15:38:41","date_gmt":"2026-01-09T14:38:41","guid":{"rendered":"https:\/\/corporate.haier-europe.com\/?post_type=press-release&#038;p=14339"},"modified":"2026-07-14T14:32:13","modified_gmt":"2026-07-14T12:32:13","slug":"haier-ranked-worlds-no-1-major-appliances-brand-for-17th-consecutive-year-by-euromonitor-international","status":"publish","type":"press-release","link":"https:\/\/test-corporate.haier-europe.com\/en-gb\/press-release\/haier-ranked-worlds-no-1-major-appliances-brand-for-17th-consecutive-year-by-euromonitor-international\/","title":{"rendered":"Haier Ranked World\u2019s No.1 Major Appliances Brand for 17th Consecutive Year by Euromonitor International"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Haier has once again been recognized as the&nbsp;<strong>world\u2019s leading brand in major home appliances by sales volume<\/strong>, according to the latest data from&nbsp;<strong>Euromonitor International<\/strong>, a leading global market research institution. This marks the&nbsp;<strong>17th consecutive year<\/strong>&nbsp;Haier has earned this distinction, reflecting the trust and loyalty of users worldwide.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Euromonitor International\u2019s 2025 data highlights Haier\u2019s leadership across key appliance categories:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Refrigerators<\/strong>: World No.1&nbsp;by&nbsp;sales volume for&nbsp;<strong>18 consecutive years<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Washing Machines<\/strong>: World No.1&nbsp;by&nbsp;sales volume for&nbsp;<strong>17 consecutive years<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Wine Coolers<\/strong>: World No.1 by sales volume for&nbsp;<strong>16 consecutive years<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Freezers<\/strong>: World No.1&nbsp;by&nbsp;sales volume for&nbsp;<strong>15 consecutive years<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This sustained leadership comes from&nbsp;<strong>consistently putting users at the center<\/strong>, creating solutions tailored to the needs of households across diverse markets.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/corporate.haier-europe.com\/wp-content\/uploads\/2026\/01\/Euromonitor-Visual-1024x576.png\" alt=\"\" class=\"wp-image-14355\" srcset=\"https:\/\/test-corporate.haier-europe.com\/wp-content\/uploads\/2026\/01\/Euromonitor-Visual-1024x576.png 1024w, https:\/\/test-corporate.haier-europe.com\/wp-content\/uploads\/2026\/01\/Euromonitor-Visual-300x169.png 300w, https:\/\/test-corporate.haier-europe.com\/wp-content\/uploads\/2026\/01\/Euromonitor-Visual-768x432.png 768w, https:\/\/test-corporate.haier-europe.com\/wp-content\/uploads\/2026\/01\/Euromonitor-Visual-1536x864.png 1536w, https:\/\/test-corporate.haier-europe.com\/wp-content\/uploads\/2026\/01\/Euromonitor-Visual.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>User-Centered Innovation Across Markets<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Haier\u2019s innovation starts with listening. By gathering insights directly from&nbsp;users\u2014including feedback shared on social media about the need for separate sections for small&nbsp;garments\u2014Haier designed the&nbsp;<strong>multi-drum washing machine<\/strong>&nbsp;to meet those needs. The product was then&nbsp;<strong>adapted to localized&nbsp;requirements<\/strong>\u2014enhancing performance for humid climates and improving energy efficiency for markets with strict&nbsp;standards\u2014demonstrating&nbsp;how&nbsp;<strong>user input drives solutions that work globally while staying relevant locally<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Global Excellence Through Sports and Connection<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2025, Haier deepened its engagement with users through&nbsp;<strong>sports, the universal language of&nbsp;life&nbsp;and passion<\/strong>. The company forged long-term partnerships with world-class clubs and organizations, including&nbsp;<strong>Liverpool FC<\/strong>,&nbsp;<strong>Paris Saint-Germain<\/strong>, the&nbsp;<strong>ATP Tour<\/strong>, and made its debut as an&nbsp;<strong>Official Partner of the 2025 Australian Open<\/strong>. These partnerships reflect shared values of excellence, precision, and high performance at the highest levels.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sustainability as a Long-Term Commitment<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Haier continues to advance its environmental and social responsibilities.&nbsp;<strong>Haier Smart Home has committed to achieving carbon-neutral operations globally by 2050<\/strong>&nbsp;and is moving toward&nbsp;<strong>100% renewable energy across its operations<\/strong>, embedding sustainability into both strategy and day-to-day practice.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Recognition Built on People and Trust<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Haier\u2019s achievements are built by its people. In 2025,&nbsp;<strong>Haier Smart Home was named to Forbes\u2019 World\u2019s Best Employers list for the ninth consecutive year<\/strong>, reflecting its long-term focus on talent, culture, and organizational vitality. Haier has also been recognized&nbsp;<strong>eight times on the Fortune Global 500<\/strong>&nbsp;and&nbsp;<strong>seven times as one of Fortune\u2019s World\u2019s Most Admired Companies<\/strong>. In addition,&nbsp;<strong>BrandZ&nbsp;recognizes Haier as the only IoT ecosystem brand globally<\/strong>, highlighting the unique value it delivers to users worldwide.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With operations spanning over&nbsp;<strong>200 countries and regions<\/strong>, Haier serves more than&nbsp;<strong>one billion households<\/strong>. Insights from users continue to guide innovation and adaptation, helping Haier&nbsp;<strong>remain the world\u2019s leading major appliances brand for 17 consecutive years<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Source: Euromonitor International Limited; Consumer Appliances 2026 Edition; % unit share, 2025 volume sales data.<\/em>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Haier has once again been recognized as the&nbsp;world\u2019s leading brand in major home appliances by sales volume, according to the latest data from&nbsp;Euromonitor International, a leading global market research institution.&hellip;<\/p>\n","protected":false},"author":5,"featured_media":14342,"parent":0,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"press_releases_categories":[85],"class_list":["post-14339","press-release","type-press-release","status-publish","format-standard","has-post-thumbnail","hentry","press_releases_categories-products-and-brands"],"acf":{"attachment":"","brand":[1425]},"_links":{"self":[{"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/press-release\/14339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/types\/press-release"}],"author":[{"embeddable":true,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/comments?post=14339"}],"version-history":[{"count":8,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/press-release\/14339\/revisions"}],"predecessor-version":[{"id":14357,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/press-release\/14339\/revisions\/14357"}],"acf:post":[{"embeddable":true,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/brand\/1425"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/media\/14342"}],"wp:attachment":[{"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/media?parent=14339"}],"wp:term":[{"taxonomy":"press_releases_categories","embeddable":true,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/press_releases_categories?post=14339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}