Haier has once again solidified its position as the global leader in major appliances, being named the No. 1 brand by sales volume for 2024 by Euromonitor International, a renowned global research institution. This marks the 16th consecutive year Haier has claimed the top spot worldwide.<\/p>\n\n\n\n
The latest data from Euromonitor International highlights Haier\u2019s continued leadership in key appliance categories:<\/p>\n\n\n\n
<\/p>\n\n\n\n
Accelerating Global Expansion<\/strong><\/p>\n\n\n\n \u2022 Refrigerators<\/strong>: Haier has been the world\u2019s No. 1 brand in sales volume for 17 consecutive years<\/strong>. Haier is also intensifying its global expansion efforts, increasing its investments in both supply chain and brand development in 2024:<\/p>\n\n\n\n \u2022 In Thailand<\/strong>: Haier has begun construction of a new air conditioning industrial park, which will become the largest air conditioning production facility for a Chinese brand in Thailand and Southeast Asia. <\/p>\n\n\n\n Additionally, Haier continues to broaden its global footprint through strategic acquisitions. In 2024, Haier Smart Home successfully acquired Electrolux\u2019s South African water heater brand, Kwikot, and Carrier Commercial Refrigeration (CCR), opening new growth opportunities and positioning Haier for continued success in 2025 and beyond.<\/p>\n\n\n\n A Truly Global Company<\/strong><\/p>\n\n\n\n Haier\u2019s success is a direct result of its commitment to being \u201cBorn Global, Growing Global.\u201d This global perspective has allowed Haier to consistently lead in an ever-changing market. With 35 industrial parks, 163 manufacturing centers, 126 marketing centers, and a sales network covering over 200 countries and regions, Haier serves more than 1 billion households worldwide.<\/p>\n\n\n\n Haier\u2019s continued global leadership would not be possible without the unwavering trust and support of users around the world. Over the past 40 years, the loyalty of billions of global users has been fundamental to Haier\u2019s success. Each order, every product sold, is a result of the valuable feedback and praise from users that drive Haier to continuously iterate and innovate, ensuring that the brand remains at the forefront of the global appliances market.<\/p>\n\n\n\n (Source Euromonitor International Limited; Consumer Appliance 2025ed, % unit share, 2024 volume sales data)<\/p>\n","protected":false},"excerpt":{"rendered":" Haier has once again solidified its position as the global leader in major appliances, being named the No. 1 brand by sales volume for 2024 by Euromonitor International, a renowned…<\/p>\n","protected":false},"author":5,"featured_media":13458,"parent":0,"menu_order":27,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"Haier Named No. 1 Global Major Appliances Brand for the 16th Consecutive Year by Euromonitor International","_seopress_titles_desc":"Haier has once again solidified its position as the global leader in major appliances, being named the No. 1 brand for 2024 by Euromonitor International.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"press_releases_categories":[88],"class_list":["post-13451","press-release","type-press-release","status-publish","format-standard","has-post-thumbnail","hentry","press_releases_categories-awards"],"acf":{"attachment":"","brand":[1425]},"_links":{"self":[{"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/press-release\/13451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/types\/press-release"}],"author":[{"embeddable":true,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/comments?post=13451"}],"version-history":[{"count":4,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/press-release\/13451\/revisions"}],"predecessor-version":[{"id":13464,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/press-release\/13451\/revisions\/13464"}],"acf:post":[{"embeddable":true,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/brand\/1425"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/media\/13458"}],"wp:attachment":[{"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/media?parent=13451"}],"wp:term":[{"taxonomy":"press_releases_categories","embeddable":true,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/press_releases_categories?post=13451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\u2022 Home Laundry<\/strong>: Haier remains the top brand globally for 16 consecutive years<\/strong>.
\u2022 Freezers<\/strong>: Haier continues to lead as the No. 1 brand for 14 consecutive years<\/strong>.
\u2022 Electric Wine Coolers\/Chillers<\/strong>: Haier has held the top position for 15 consecutive years<\/strong>.<\/p>\n\n\n\n
\u2022 In Egypt<\/strong>: Haier opened the first phase of its Egypt Eco Park and laid the foundation for its second phase, boosting Haier\u2019s growth and brand leadership in Egypt and the broader Middle East and North Africa region.<\/p>\n\n\n\n