{"id":13152,"date":"2024-11-25T10:13:41","date_gmt":"2024-11-25T09:13:41","guid":{"rendered":"https:\/\/corporate.haier-europe.com\/?post_type=press-release&p=13152"},"modified":"2024-11-25T10:13:42","modified_gmt":"2024-11-25T09:13:42","slug":"haier-named-official-partner-of-the-australian-open-for-2025-2027","status":"publish","type":"press-release","link":"https:\/\/test-corporate.haier-europe.com\/en-gb\/press-release\/haier-named-official-partner-of-the-australian-open-for-2025-2027\/","title":{"rendered":"Haier Named Official Partner of the Australian Open for 2025-2027"},"content":{"rendered":"\n

We are proud to announce that Haier is the official TV and Appliance partner of the Australian Open<\/strong> and Summer of Tennis<\/strong> events. The two sides marked the partnership with an announcement ceremony in Melbourne<\/strong>, underscoring Haier\u2019s global commitment to sports and enhancing quality of life worldwide.<\/p>\n\n\n\n

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Over the next three years, Haier will collaborate with the Australian Open\u2014one of the world\u2019s premier sporting events\u2014to highlight its cutting-edge smart home innovations. The partnership aims to deliver immersive fan experiences by integrating advanced technologies in home appliances, including kitchen, laundry, and climate control systems, with the excitement of world-class tennis.<\/p>\n\n\n\n

Li Huagang<\/strong>, Senior Vice President of Haier Group <\/em>and Chairman and CEO of Haier Smart Home<\/em>, commented on the alliance: \u201cThis partnership with the Australian Open marks a critical step in our globalization efforts, showcasing our commitment to sports and innovation. The Australian Open, as one of the four Grand Slam tournaments, aligns perfectly with Haier\u2019s commitment to bring consumers worldwide more creations and possibilities, as well as groundbreaking smart home solutions.\u201d<\/em><\/p>\n\n\n\n

Craig Tiley<\/strong>, CEO of Tennis Australia<\/em>, shared his enthusiasm for the new partnership, stating: \u201cWe are delighted to welcome Haier as an official partner of the Australian Open. Haier\u2019s dedication to innovation and quality aligns perfectly with the values of our sport and events. This collaboration will not only elevate the fan experience but also introduce cutting-edge technology that adds a fresh and dynamic dimension to the summer of tennis.\u201d<\/em><\/p>\n\n\n\n

In recent years, Haier launched \u201cPlay with Number One,\u201d a global initiative celebrating its legacy of quality and sustainability in smart home solutions. The spirit of “Play with Number One” embodies the same tenacity and pursuit of excellence that propels elite athletes – the relentless dedication to pushing boundaries and achieving greatness. Just as tennis champions devote countless hours perfecting their serve and mastering every stroke, Haier’s entrepreneurial journey reflects a similar devotion to excellence – transforming from a small refrigerator factory into a global pioneer in smart home technologies. This remarkable evolution demonstrates the power of unwavering determination and bold innovation, qualities that resonate deeply with the sporting spirit of champions.<\/p>\n\n\n\n

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We are proud to announce that Haier is the official TV and Appliance partner of the\u00a0Australian Open\u00a0and\u00a0Summer of Tennis\u00a0events. The two sides marked the partnership with an announcement ceremony in\u00a0Melbourne, underscoring Haier\u2019s global commitment to sports and enhancing quality of life worldwide.<\/p>\n","protected":false},"author":5,"featured_media":13155,"parent":0,"menu_order":30,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"Haier Named Official Partner of the Australian Open for 2025-2027","_seopress_titles_desc":"We are proud to announce that Haier is the official TV and Appliance partner of the\u00a0Australian Open\u00a0and\u00a0Summer of Tennis\u00a0events. The two sides marked the partnership with an announcement ceremony in\u00a0Melbourne, underscoring Haier\u2019s global commitment to sports and enhancing quality of life worldwide.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"press_releases_categories":[85],"class_list":["post-13152","press-release","type-press-release","status-publish","format-standard","has-post-thumbnail","hentry","press_releases_categories-products-and-brands"],"acf":{"attachment":"","brand":""},"_links":{"self":[{"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/press-release\/13152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/types\/press-release"}],"author":[{"embeddable":true,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/comments?post=13152"}],"version-history":[{"count":2,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/press-release\/13152\/revisions"}],"predecessor-version":[{"id":13174,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/press-release\/13152\/revisions\/13174"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/media\/13155"}],"wp:attachment":[{"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/media?parent=13152"}],"wp:term":[{"taxonomy":"press_releases_categories","embeddable":true,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/press_releases_categories?post=13152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}