{"id":12227,"date":"2024-06-05T10:35:38","date_gmt":"2024-06-05T08:35:38","guid":{"rendered":"https:\/\/corporate.haier-europe.com\/?post_type=press-release&#038;p=12227"},"modified":"2024-06-05T10:43:12","modified_gmt":"2024-06-05T08:43:12","slug":"haier-europe-partners-with-esosport-to-promote-circular-economy-through-recycling-of-sport-shoes-and-tennis-balls","status":"publish","type":"press-release","link":"https:\/\/test-corporate.haier-europe.com\/en-gb\/press-release\/haier-europe-partners-with-esosport-to-promote-circular-economy-through-recycling-of-sport-shoes-and-tennis-balls\/","title":{"rendered":"Haier Europe partners with ESO to promote circular economy\u00a0through recycling of sport shoes and tennis balls"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Haier Europe<\/strong>&nbsp;joins&nbsp;<strong>esosport, ESO RECYCLING brand&nbsp;run and esosport balls project<\/strong>&nbsp;\u2013 promoted by&nbsp;<strong>ESO<\/strong>, Ecological Services Outsourcing, a Benefit Corporation that operates in waste management \u2013 to encourage and support circular economy and the culture of recycling and reuse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esosport run is an environmentally sustainable project\u00a0since 2009\u00a0developed around proper disposal of old, worn-out, and no longer usable\u00a0<strong>sports shoes\u00a0(sport waste)<\/strong>, which, however, constitute a second raw material that can be used for new initiatives.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Haier Europe will install ESObox run and ESObox balls containers in its offices in both <strong>Vimercate<\/strong> and <strong>Brugherio<\/strong> to collect the old sport shoes and tennis balls from employees. Shoes and tennis balls will then become new playgrounds for children and tracks for athletes.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/corporate.haier-europe.com\/wp-content\/uploads\/2024\/06\/Image-39.jpg\" alt=\"\" class=\"wp-image-12230\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The launch of this new project at Haier Europe strengthens <strong>the bond the company has with tennis<\/strong>, with Haier being Official Home Appliances Partner and Gold Partner of the ATP Tour. Not only Haier is a pioneer in the realms of connectivity and innovation, now the link with tennis and sports will also help in supporting the reuse of old garments in favor of local communities that can enjoy from the presence of new playgrounds and athletics tracks.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cEsosport run project is perfectly in line with our &#8216;Zero Distance&#8217; philosophy, that urges the company to stay closer to consumers and local communities as well\u201d \u2013 <\/em>said <strong>Karim Bruneo, Corporate Communication and Sustainability Director at Haier Europe<\/strong>. \u201c<em>We wanted to strengthen our link with tennis by introducing the possibility for our employees to give a new life to worn-out garments and tennis balls, that can come to new life thanks to this partnership with ESO. Promoting circular economy is also in line with our strategy of managing our impacts on society and the planet.<\/em>\u201d\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Haier Europe joins esosport, ESO RECYCLING brand run and esosport balls project \u2013 promoted by ESO, Ecological Services Outsourcing, a Benefit Corporation that operates in waste management \u2013 to encourage and support circular economy and the culture of recycling and reuse.<\/p>\n","protected":false},"author":5,"featured_media":12232,"parent":0,"menu_order":48,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"%%post_title%%","_seopress_titles_desc":"Haier Europe\u00a0joins\u00a0esosport, ESO RECYCLING brand\u00a0run and esosport balls project\u00a0\u2013 promoted by\u00a0ESO, Ecological Services Outsourcing, a Benefit Corporation ","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"press_releases_categories":[86],"class_list":["post-12227","press-release","type-press-release","status-publish","format-standard","has-post-thumbnail","hentry","press_releases_categories-sustainability"],"acf":{"attachment":"","brand":""},"_links":{"self":[{"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/press-release\/12227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/types\/press-release"}],"author":[{"embeddable":true,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/comments?post=12227"}],"version-history":[{"count":13,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/press-release\/12227\/revisions"}],"predecessor-version":[{"id":12257,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/press-release\/12227\/revisions\/12257"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/media\/12232"}],"wp:attachment":[{"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/media?parent=12227"}],"wp:term":[{"taxonomy":"press_releases_categories","embeddable":true,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/press_releases_categories?post=12227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}