{"id":11680,"date":"2024-03-01T15:07:55","date_gmt":"2024-03-01T14:07:55","guid":{"rendered":"https:\/\/corporate.haier-europe.com\/?post_type=press-release&p=11680"},"modified":"2024-03-04T15:08:31","modified_gmt":"2024-03-04T14:08:31","slug":"turkeys-minister-visits-our-new-cooking-factory-in-eskisehir","status":"publish","type":"press-release","link":"https:\/\/test-corporate.haier-europe.com\/en-gb\/press-release\/turkeys-minister-visits-our-new-cooking-factory-in-eskisehir\/","title":{"rendered":"Turkey\u2019s Minister visits our new cooking factory in Eski\u015fehir"},"content":{"rendered":"\n

We were excited to welcome on February 27 the Minister of Industry and Technology of the Republic of Turkey<\/em>, Mehmet Fatih Kac\u0131r <\/strong>in our new cooking factory<\/strong> and R&D Center<\/strong> in Eski\u015fehir. <\/p>\n\n\n\n

The visit was also attended by the People\u2019s Republic of China Ambassador in Turkey<\/em> Liu Shaobin<\/strong>, along with local officials and representatives of the Turkish business community.  <\/p>\n\n\n\n

\"Cooking<\/figure>\n\n\n\n

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During this momentous occasion, Yannick Fierling<\/strong>,\u00a0CEO of Haier Europe<\/em>, and other members of Haier Europe Leadership team had the opportunity to show institutional representatives the best-in-class factory and how this facility is designed to excel in the premium segment and meet the high expectations of our kitchen channel customers.<\/p>\n\n\n\n

The day also included an\u00a0internal town hall<\/strong>, which was a resounding success and attended by over 300 people. During the internal town hall, CEO<\/strong>,\u00a0Mehmet Ali Karasu<\/strong>,\u00a0Head of Manufacturing Operation<\/em>s, and\u00a0Marco Balliano<\/strong>,\u00a0Head of Built-In & Cooking<\/em>, delivered speeches that truly captured the essence of our new factory and how it fits our product and brand leadership strategy.<\/p>\n\n\n\n

The industrial park in Eski\u015fehir is the company’s largest and most crucial production hub in Europe, and the platform extension plays a pivotal role in the go-to-market and customer-centricity strategy of Haier Europe. <\/p>\n\n\n\n

The industrial park also hosts the new R&D tech center <\/strong>covering an area of 2000 square meters and employs 85 engineers and lab technicians. The new cooking R&D hub features a design center and laboratories which cover all manufacturing activities of the ovens and cooktops \u2013 from conceptualization phase and design to development into production and testing of the cooking performance.  <\/p>\n\n\n\n

The factory represents a significant upgrade in our cooking and built-in production capabilities and will cover an area of 56,000 square meters. It will employ over 500 people with a total capacity of 1.2 million units per year.\u00a0<\/p>\n\n\n\n

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\"Cooking<\/figure>\n\n\n\n
\"Cooking<\/figure>\n\n\n\n
\"Cooking<\/figure>\n\n\n\n
\"Cooking<\/figure>\n<\/figure>\n\n\n\n

<\/p>\n\n\n\n

The factory is conceived to win in the premium segment\u00a0with a Titanium platform dedicated to Haier\u2019s new ID Series with Bionicook technology, a new generation of A++ energy class ovens\u00a0<\/strong>featuring increased\u00a0IoT\u00a0<\/strong>and\u00a0AI features<\/strong>\u00a0that combines technology with human touch such as temperature control throughout the entire cooking cycle and in-oven camera for live food detection, designed to offer consumers the most valuable and\u00a0personalized cooking experience<\/strong>.\u00a0<\/p>\n\n\n\n

The new platform\u2019s design allows maximum flexibility <\/strong>and efficiency<\/strong>, thanks to a modular <\/strong>and scalable <\/strong>structure that allows to switch product range manufacture and change capacity rapidly, with semi-automated low-volumes processes for product testing.  <\/p>\n\n\n\n

The extension of the platforms in Turkey plays a pivotal role in the go-to-market <\/strong>and customer centricity<\/strong> strategy of Haier Europe, and this investment will further strengthen the corporate commercial success globally and in Turkey, where we have recently launched the Haier brand <\/strong>and premium after sales services<\/strong> to offer unique and premium experiences to Turkish consumers driven by technological leadership<\/strong> and sophisticated design<\/strong>.   <\/p>\n\n\n\n

The factory was conceived to reflect our commitment to sustainability <\/strong>and reduced our environmental footprint: the A-class<\/strong> building will guarantee an estimated 60% reduction in CO2 emissions thanks to renewable energy resources, full-electric assembling lines and increased use of plastic-free and recycled materials.  <\/p>\n\n\n\n

Our primary focus when designing this new factory was the safety <\/strong>and well-being of our employees.<\/strong> We have ensured that the working area is ergonomically designed to provide maximum comfort and well-being. Additionally, we have established a training academy to provide ongoing learning and professional development opportunities for our employees.<\/p>\n","protected":false},"excerpt":{"rendered":"

We were excited to welcome on February 27 the\u00a0Minister of Industry and Technology of the Republic of Turkey,\u00a0Mehmet Fatih Kac\u0131r\u00a0in our new\u00a0cooking factory\u00a0and\u00a0R&D Center\u00a0in Eski\u015fehir.\u00a0<\/p>\n

The visit was also attended by the\u00a0People\u2019s Republic of China Ambassador in Turkey\u00a0Liu Shaobin, along with local officials and representatives of the Turkish business community.<\/p>\n","protected":false},"author":5,"featured_media":11729,"parent":0,"menu_order":59,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"press_releases_categories":[87,90],"class_list":["post-11680","press-release","type-press-release","status-publish","format-standard","has-post-thumbnail","hentry","press_releases_categories-company","press_releases_categories-manufacturing"],"acf":{"attachment":"","brand":""},"_links":{"self":[{"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/press-release\/11680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/types\/press-release"}],"author":[{"embeddable":true,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/comments?post=11680"}],"version-history":[{"count":3,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/press-release\/11680\/revisions"}],"predecessor-version":[{"id":11731,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/press-release\/11680\/revisions\/11731"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/media\/11729"}],"wp:attachment":[{"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/media?parent=11680"}],"wp:term":[{"taxonomy":"press_releases_categories","embeddable":true,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/press_releases_categories?post=11680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}