{"id":10988,"date":"2023-08-31T16:00:00","date_gmt":"2023-08-31T14:00:00","guid":{"rendered":"https:\/\/corporate.haier-europe.com\/?post_type=press-release&p=10988"},"modified":"2023-09-01T13:36:26","modified_gmt":"2023-09-01T11:36:26","slug":"haier-europe-unveils-the-new-era-of-living-at-ifa-berlin-2023","status":"publish","type":"press-release","link":"https:\/\/test-corporate.haier-europe.com\/en-gb\/press-release\/haier-europe-unveils-the-new-era-of-living-at-ifa-berlin-2023\/","title":{"rendered":"Haier Europe unveils \u201cThe new era of Living\u201d\u00a0at IFA Berlin 2023"},"content":{"rendered":"\n

With the concept \u201cConnect to Extraordinary<\/em>\u201d, Haier Europe<\/strong> returns to IFA Berlin 2023 <\/strong>as one of the main protagonists of the trade show. IFA 2023 will take place from September 1st<\/sup> to 5th<\/sup> in Berlin, and Haier Europe will welcome journalists and guests at 3400 sqm booth in Hall 3.1.  <\/p>\n\n\n\n

Today a press conference is hosted by Yannick Fierling, CEO at Haier Europe<\/strong>, who takes the audience through the corporate strategy and latest developments that marked the company\u2019s growth in recent years, as well as the new products and solutions that have led Haier Europe to be the fastest growing company in Europe, overperforming the market. With a remarkable 20% growth <\/strong>rate year-over-year, Haier Europe has strengthened its presence across the European markets and reaffirmed its leadership in connectivity and IoT.  <\/p>\n\n\n\n

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At IFA 2023, with the concept of \u201cConnect to Extraordinary\u201d<\/em>, Haier Europe showcases its innovative solutions and cutting-edge services that are shaping \u201cThe new era of Living\u201d<\/strong>, where IoT innovations create a true range of smart and connected experiences to meet customers\u2019 needs. Thanks to AI and new technologies, Haier, Hoover, and Candy products can create home environments where living ecosystems develop a platform of integrated and all-encompassing services, showing how technology can have a significant impact on the improvement of everyday life and on the environment.  <\/p>\n\n\n\n

Since the acquisition of Candy Hoover Group in 2019, Haier Europe has massively invested in its product and industrial portfolio as well as in people and brand leadership and the company is now among the top players <\/strong>in the industry. Haier Europe ranks 4th<\/sup> with a market share of 8.3%1<\/sup>, has 7 production facilities and operates with 45 commercial branches and about 10,000 employees.  <\/p>\n\n\n\n

Haier Europe is part of Haier Smart Home<\/strong>, the No. 1 company globally in major appliances for 7 years in a row and the only Home Appliances Company to be named as the World\u2019s only IoT Ecosystem Brand in Kantar BrandZ\u2019s \u201cMost Valuable Global Brands 2023\u201d ranking. Haier Smart Home has been also recognized as one of the most influential and respected companies in the world by being listed among the Fortune 500 companies for the sixth consecutive year. <\/p>\n\n\n\n

\u201cBy designing \u201cThe new era of Living\u201d, we are moving from creating products to designing experiences and scenarios: we are not only making people\u2019s daily life easier, but also shaping the future of our society.<\/em> \u2013 says Yannick Fierling, CEO Haier Europe<\/strong>. \u201cThis is made possible by our deep understanding of customers\u2019 needs, thanks to our \u2018Zero distance to consumers\u2019 philosophy that allows us to realize users\u2019 needs earlier and better and to provide them with innovative products. This is our way to becoming the first consumer choice for smart home and leader in the industry in Europe\u201d.<\/em> <\/p>\n\n\n\n

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The Company also aims to build a Home-Energy-Ecosystem<\/em> able to manage energy of the entire home according to smart grid, interconnecting domestic appliances, HVAC and Solar and Photovoltaic systems, and let Haier\u2019s hOn app orchestrate all devices. Haier Europe is targeting an energy-home-scenario by bringing a complete solution able to provide tangible benefits for consumers in monitoring and reducing energy consumptions and related costs. In this context, the company has recently launched Haier Nahui New Energy, the business unit dedicated to green energy, as Haier is expanding its ambition to become a leading player also in distributed smart energy solutions. <\/p>\n\n\n\n

Key driver of Haier Europe\u2019s strategy is the pledge to sustainability<\/strong>: through the Science Based Targets Initiative<\/em>, the company has committed to setting emissions reduction targets by adopting a scientific and calculated approach and pursuing digital transformation to drive efficiency and reduce environmental impacts.    <\/p>\n\n\n\n

Haier\u2019s \u201cZero distance to consumer\u201d<\/strong> philosophy is guided by the Haier Attitude<\/strong> and revolves around encouraging colleague entrepreneurship to create maximum value for customers and consumers. Following its own unique business model, Haier Europe encourages co-creation<\/strong> and ecosystems <\/strong>among brands, users and partners, exploring and developing new scenarios and integrated experiences for consumers in the IoT era.  <\/p>\n\n\n\n

The IFA Berlin 2023 Press Conference, live streamed today, August 31 at 3PM CEST<\/strong>, is available on Haier Europe YouTube<\/strong><\/a> <\/strong>channel. <\/p>\n","protected":false},"excerpt":{"rendered":"

With the concept \u201cConnect to Extraordinary\u201d, Haier Europe returns to IFA Berlin 2023 as one of the main protagonists of the trade show. IFA 2023 will take place from September 1st to 5th in Berlin, and Haier Europe will welcome journalists and guests at 3400 sqm booth in Hall 3.1.\u00a0\u00a0<\/p>\n","protected":false},"author":5,"featured_media":10991,"parent":0,"menu_order":69,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"press_releases_categories":[87],"class_list":["post-10988","press-release","type-press-release","status-publish","format-standard","has-post-thumbnail","hentry","press_releases_categories-company"],"acf":{"attachment":"","brand":""},"_links":{"self":[{"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/press-release\/10988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/types\/press-release"}],"author":[{"embeddable":true,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/comments?post=10988"}],"version-history":[{"count":4,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/press-release\/10988\/revisions"}],"predecessor-version":[{"id":11003,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/press-release\/10988\/revisions\/11003"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/media\/10991"}],"wp:attachment":[{"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/media?parent=10988"}],"wp:term":[{"taxonomy":"press_releases_categories","embeddable":true,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/press_releases_categories?post=10988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}