The company aims to zero the distance with consumers and stakeholders and engage them in its values and philosophy. <\/p>\n\n\n\n
Haier Europe<\/strong>, – part of Haier Smart Home, number one company globally in major home appliances* – operating with the Haier, Candy and Hoover brands, has revamped its brand positioning<\/strong> around the company\u2019s values and philosophy thanks to a new employer branding campaign and a new corporate <\/strong>purpose<\/em><\/strong>. After the acquisition of Candy-Hoover Group in 2019, Haier Europe has doubled its turnover and has set a clear growth strategy for the next years. <\/p>\n\n\n\n In its transformation journey from a manufacturing company to an ecosystem of co-creation and Internet of Things communities<\/strong>, Haier Europe has taken the occasion to reflect on its ambition, its reason why, and the mark the company wants to leave on the world. The new corporate purpose is meant to represent the compass the company intends to follow to maximize benefits for its stakeholders and society. <\/p>\n\n\n\n Haier Europe makes people\u2019s daily life easier by introducing progress and designing \u201cThe new era of living<\/strong>.\u201d <\/p>\n\n\n\n \u201cHome has always been the place where we experience the genuine connections that make us human, and, as the world rapidly changes, we continue to feel the need to be closely connected,\u201d<\/em> commented Karim Bruneo, Corporate Communication Director, Haier Europe<\/strong>. \u201cAt Haier Europe we are on a transformational journey, moving from creating products to designing experiences and scenarios: our solutions are designed for consumers\u2019 wellbeing, as they provide an ecosystem of services to deliver rich and meaningful experiences: this is our Zero Distance approach.\u201d<\/em> <\/p>\n\n\n\n