{"id":10034,"date":"2023-04-28T18:26:38","date_gmt":"2023-04-28T16:26:38","guid":{"rendered":"https:\/\/corporate.haier-europe.com\/?post_type=press-release&p=10034"},"modified":"2023-04-28T18:33:39","modified_gmt":"2023-04-28T16:33:39","slug":"haier-europe-achieves-record-turnover-and-growth-in-2022","status":"publish","type":"press-release","link":"https:\/\/test-corporate.haier-europe.com\/en-gb\/press-release\/haier-europe-achieves-record-turnover-and-growth-in-2022\/","title":{"rendered":"Haier Europe achieves record turnover and growth in 2022"},"content":{"rendered":"\n

Haier Smart Home, the number one Company globally in major appliances, has released its financial results for 2022 fiscal year, reporting a growth of 7.2% year-on-year, <\/strong>with sales revenue of RMB 243.5 billion (\u20ac 32.6 billion).<\/strong><\/p>\n\n\n\n

Despite challenges related to high inflation and slowing consumer demand, Haier Smart Home\u2019s overseas market continued its double-digit growth<\/strong>, with a 10.3% increase in turnover over 2021.<\/strong><\/p>\n\n\n\n

Haier Europe, <\/strong>which is headquartered in Italy<\/strong>, achieved sales revenue of RMB 23.03 billion in 2022 (\u20ac 3.2 billion) an increase of approximately 20% year-on-year <\/strong>with Haier remaining the #1 brand globally in major appliances, confirming its podium position for the fourteenth consecutive year*. <\/p>\n\n\n\n

In 2022, the Haier brand continued to grow<\/strong> in price index and constantly outperformed the industry in market share growth<\/strong>.  <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Haier Europe is consolidating its leadership in the field of connectivity and IoTwith a clear winning strategy and growth against the headwinds. The company has strengthened its high-end and ecosystem brand strategy <\/strong>with a focus on sustainability <\/strong>and energy-saving, generating revenue by meeting the needs of all target group consumers with the Candy, Hoover and Haier brands.<\/p>\n\n\n\n

The Company accelerated go-to market strategy by leveraging local facilities from dishwasher & kitchen appliance factories in Turkey and refrigerator factory in Romania. In 2022, Haier Europe completed the construction of a new high-automated dishwasher factory in the company\u2019s industrial site in Eski\u015fehir, Turkey<\/strong>, further strengthening the Company\u2019s product leadership in the washing sectors in both freestanding and built-in segments.<\/strong><\/p>\n\n\n\n

\u201cI\u2019m proud of how we managed to achieve such an outstanding result. Despite all the headwinds, <\/em>Haier Europe <\/em>keeps overperforming the market<\/em>\u201d <\/em>– said Yannick Fierling, CEO of Haier Europe<\/strong> – \u201cThis further inspire us to strengthen our mission to drive the future of IoT ecosystems and connected scenarios and encourages us to deliver our vision to be the first consumer choice for smart home solutions\u201d.<\/em><\/p>\n\n\n\n

Haier Smart Home has been once again listed in the Global 500<\/strong> and World\u2019s Most Admired Companies<\/strong> list by Fortune Magazine and it has also been the world\u2019s only IoT ecosystem brand<\/strong> being named again as BrandZ Top 100 Most Valuable Global Brands<\/strong> in 2022. <\/p>\n\n\n\n

* According to Euromonitor International<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Financial results show success of growth strategy for the region: RMB 23.03 billion (\u20ac 3.2 billion) in revenue, an increase of approximately 20% year-on-year<\/p>\n","protected":false},"author":5,"featured_media":9838,"parent":0,"menu_order":78,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"press_releases_categories":[87],"class_list":["post-10034","press-release","type-press-release","status-publish","format-standard","has-post-thumbnail","hentry","press_releases_categories-company"],"acf":{"attachment":10030,"brand":""},"_links":{"self":[{"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/press-release\/10034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/press-release"}],"about":[{"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/types\/press-release"}],"author":[{"embeddable":true,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/comments?post=10034"}],"version-history":[{"count":3,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/press-release\/10034\/revisions"}],"predecessor-version":[{"id":10037,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/press-release\/10034\/revisions\/10037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/media\/9838"}],"wp:attachment":[{"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/media?parent=10034"}],"wp:term":[{"taxonomy":"press_releases_categories","embeddable":true,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/press_releases_categories?post=10034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}