{"id":4892,"date":"2023-01-30T15:14:02","date_gmt":"2023-01-30T14:14:02","guid":{"rendered":"https:\/\/corporate.haier-europe.com\/innovation-design\/milan-experience-design-center\/"},"modified":"2024-11-25T16:50:35","modified_gmt":"2024-11-25T15:50:35","slug":"milan-experience-design-center","status":"publish","type":"page","link":"https:\/\/test-corporate.haier-europe.com\/en-gb\/innovation-design\/milan-experience-design-center\/","title":{"rendered":"Milan Experience Design Center"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n
\n
\n
\n

\n Milan Experience \nDesign Center <\/h1>\n
\n

Every Single Product Is \u200bA Service To Happen And\u200b A Brand Promise To Keep<\/p> <\/div>\n

\n <\/div>\n\n <\/div>\n <\/div>\n
<\/div>\n <\/div>\n <\/section>\n\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t
\"2857_2\"<\/figure><\/div>
\"2877_2\"<\/figure><\/div>
\"DSC00327_2\"<\/figure><\/div>
\"DSC00332_2\"<\/figure><\/div>
\"DSC00333_2\"<\/figure><\/div>
\"DSC00344_1\"<\/figure><\/div>
\"DSC00348_1\"<\/figure><\/div>
\"DSC00350_2\"<\/figure><\/div>
\"DSC00360_1\"<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\t<\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\"\"\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\tHaier Europe MED\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t

Located in Brugherio, Milan Experience Design Centre<\/strong> creates modern and revolutionary branded product experiences<\/strong> that anticipate<\/strong> and reflect<\/strong> European cultural diversity expanding product line connections and shortening the distances with our consumers.<\/p>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n
\n
\n \n <\/div>\n
\n \n
\n <\/i> <\/div>\n
\n
\n

\n Experience Strategy <\/h3>\n <\/div>\n
\n <\/div>\n <\/div>\n\n <\/div>\n \n
\n <\/i> <\/div>\n
\n
\n

\n Experience Interaction <\/h3>\n <\/div>\n
\n <\/div>\n <\/div>\n\n <\/div>\n \n
\n <\/i> <\/div>\n
\n
\n

\n Product Experience <\/h3>\n <\/div>\n
\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n \n
<\/div>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n
\n
\n \n <\/div>\n
\n \n
\n <\/i> <\/div>\n
\n
\n \n <\/span>\n

\n 0 <\/h3>\n \n <\/span>\n <\/div>\n
\n

NATIONALITIES<\/p> <\/div>\n <\/div>\n\n <\/div>\n \n

\n <\/i> <\/div>\n
\n
\n \n <\/span>\n

\n 0 <\/h3>\n \n <\/span>\n <\/div>\n
\n

PEOPLE<\/p> <\/div>\n <\/div>\n\n <\/div>\n \n

\n <\/i> <\/div>\n
\n
\n \n <\/span>\n

\n 0 <\/h3>\n \n years old <\/span>\n <\/div>\n
\n

AVERAGE AGE<\/p> <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n \n

<\/div>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n
\n \t
\n\t\t

From Design Execution to Design Strategy Innovation and entrepreneurship<\/h2>\n\t<\/div>\n <\/div>\n
\n

The Milan Experience Design Centre was Created in 2020 with the aim of extending and integrating the traditional product-centric approach to a customer-centric design to continuously improve the user experiences and create ecosystems for our three pan-European brands Candy, Hoover and Haier<\/strong>.<\/p>

Led by Federico Ferretti, the Milan Experience Design Centre is a multidisciplinary and multicultural team composed from talents from different nationalities<\/strong>, divided into three specialized disciplines: experience strategy, experience interaction, product experience.<\/p> <\/div>\n <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n
\n

\u201cOur goal, and the reason why we were born, is to evolve the concept of \u2018designing for\u2019 towards \u2018designing with\u2019, facilitating the whole relationship with the consumer who becomes co-author of our ecosystems of products and services. A shared and inclusive process, which, starting from the understanding of these \u2018consumer-authors\u2019, of their dreams and needs, through testing, development and prototyping, to the dialogue with the marketing and R&D functions, has the objective and ambition of accompanying Haier Europe in the transformation from the design of physical products to the design of analogue and digital brand experiences\u201d<\/strong><\/em><\/p>

Federico Ferretti, Head of Milan Experience Design Centre<\/strong><\/p> <\/div>\n <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n
\n

\"\"<\/p> <\/div>\n <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n
\n
\n \n <\/div>\n
\n \n
\n <\/i> <\/div>\n
\n
\n \n <\/span>\n

\n 0 <\/h3>\n \n st <\/span>\n <\/div>\n
\n

DESIGN CENTER EVER CREATED IN CHINA<\/p> <\/div>\n <\/div>\n\n <\/div>\n \n

\n <\/i> <\/div>\n
\n
\n \n <\/span>\n

\n 0 <\/h3>\n \n <\/span>\n <\/div>\n
\n

DESIGNERS & ENGINEERS<\/p> <\/div>\n <\/div>\n\n <\/div>\n \n

\n <\/i> <\/div>\n
\n
\n \n <\/span>\n

\n 0 <\/h3>\n \n <\/span>\n <\/div>\n
\n

PROJECTS PER YEAR<\/p> <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n \n

<\/div>\n <\/div>\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t

144<\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t\tiF Design Award<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\"iF\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t

126<\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t\tRedDot Design Award<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\"RedDot\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t

26<\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t\tInternational Design Excellence Award<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\"International\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t

6<\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t\tGood Design Award <\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\"Good\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t

3<\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t\tChina Excellent Industrial Design Award<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\"China\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Milan Experience Design Center Every Single Product Is \u200bA Service To Happen And\u200b A Brand Promise To Keep Haier Europe MED Located in Brugherio, Milan Experience Design Centre creates modern…<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":3378,"menu_order":41,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"Milan Experience Design Center creates modern and revolutionary branded product experiences that anticipate and reflect European cultural diversity. ","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","inline_featured_image":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"class_list":["post-4892","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/pages\/4892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/comments?post=4892"}],"version-history":[{"count":97,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/pages\/4892\/revisions"}],"predecessor-version":[{"id":13181,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/pages\/4892\/revisions\/13181"}],"up":[{"embeddable":true,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/pages\/3378"}],"wp:attachment":[{"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/media?parent=4892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}