{"id":3399,"date":"2022-10-10T18:58:06","date_gmt":"2022-10-10T16:58:06","guid":{"rendered":"https:\/\/corporate.haier-europe.com\/our-culture\/"},"modified":"2026-07-14T14:45:36","modified_gmt":"2026-07-14T12:45:36","slug":"our-culture","status":"publish","type":"page","link":"https:\/\/test-corporate.haier-europe.com\/en-gb\/about-us\/our-culture\/","title":{"rendered":"Our Culture"},"content":{"rendered":"\t\t
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\n Our Culture <\/h1>\n
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We are transforming from a traditional manufacturing enterprise into a win win IoT community ecology to lead in the IoT era.\u00a0<\/p> <\/div>\n

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Haier Europe Own It Model<\/h2>\n\t<\/div>\n <\/div>\n
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\u200c\u200cAt Haier Europe, culture is the heartbeat of everything we do. It shapes how we think, how we collaborate, and how we deliver value every single day.<\/p>

The Own It model is our practical guide to living this culture. It reflects who we are and who we aspire to be as a team.<\/p> <\/div>\n <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Own It Model<\/h2>\n

\u200c\u200cAt Haier Europe, culture is the heartbeat of everything we do. It shapes how we think, how we collaborate, and how we deliver value every single day.<\/p>

The Own It model is our practical guide to living this culture. It reflects who we are and who we aspire to be as a team.<\/p> <\/div>\n

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\n Zero Distance <\/div>\n
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Zero Distance means listening actively, thinking like the user, and making inclusive decisions to stay close to our customers and consumers.<\/p> <\/div>\n

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\n Agility <\/div>\n
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Agility is about learning and adapting rapidly, taking calculated risks, and remaining resilient in the face of change so we can move fast and stay ahead.<\/p> <\/div>\n

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\n Build Trust <\/div>\n
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Build Trust challenges us to share ideas openly, keep commitments, and respect each other because trust is the foundation of strong teams and great results<\/p> <\/div>\n

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\n Ecosystem <\/div>\n
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Ecosystem encourages us to break silos, act as change agents, and stay curious, leveraging internal and external synergies to create more value together.<\/p> <\/div>\n

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\n Entrepreneurship <\/div>\n
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Entrepreneurship drives us to focus on results, own together, and make change happen\u2014turning ideas into impact and helping us win as one team.<\/p> <\/div>\n

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\n RenDanHeyi - Our Unique Organizational Model <\/h2>\n

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RenDanHeYi is a business model first described by Zhang Ruimin, Honorary Chairman of the Board of Haier Group.
\u2018Value of people comes first\u2019 has always been a guiding principle for our development. From our early beginnings to the current \u2018Rendanheyi model, we encourage our people to maximize their own values while creating values for our users.<\/h4> <\/p>\n \n <\/div>\n
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\n Ren <\/h3>\n <\/div>\n
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People with the <\/span><\/span>spirit of entrepreneurship and innovation<\/span><\/span>\u200b<\/span><\/p> <\/div>\n <\/div>\n\n <\/div>\n \n

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\n Dan <\/h3>\n <\/div>\n
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Value created
<\/span><\/span>for users<\/span><\/span><\/p> <\/div>\n <\/div>\n\n <\/div>\n \n

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\n Heyi <\/h3>\n <\/div>\n
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Alignment of<\/span><\/span>\u00a0people value creation
<\/span><\/span>and user value realization<\/span><\/span><\/p> <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n \n

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Our Culture We are transforming from a traditional manufacturing enterprise into a win win IoT community ecology to lead in the IoT era.\u00a0 Haier Europe Own It Model \u200c\u200cAt Haier…<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":3401,"menu_order":72,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"Powered by the unique RenDanHeyi model, we encourage our people to maximize their own values while creating values for our users.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","inline_featured_image":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"class_list":["post-3399","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/pages\/3399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/comments?post=3399"}],"version-history":[{"count":30,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/pages\/3399\/revisions"}],"predecessor-version":[{"id":14734,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/pages\/3399\/revisions\/14734"}],"up":[{"embeddable":true,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/pages\/3401"}],"wp:attachment":[{"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/media?parent=3399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}