{"id":3397,"date":"2022-11-04T12:58:08","date_gmt":"2022-11-04T11:58:08","guid":{"rendered":"https:\/\/corporate.haier-europe.com\/who-we-are\/"},"modified":"2026-07-14T14:51:54","modified_gmt":"2026-07-14T12:51:54","slug":"who-we-are","status":"publish","type":"page","link":"https:\/\/test-corporate.haier-europe.com\/en-gb\/about-us\/who-we-are\/","title":{"rendered":"Who We Are"},"content":{"rendered":"\t\t
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\n Who We Are <\/h1>\n
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About Haier Group<\/h2>\n\t<\/div>\n <\/div>\n
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Founded in 1984, Haier Group is a leading global provider of solutions for better living and digital transformation. Guided by the vision of \"More Creation, More Possibilities\"<\/strong>, we are committed to co-create infinite possibilities for better living with global users, and to co-create infinite possibilities for industrial development with ecological partners.<\/p>

Being an iconic company in the real economy, Haier Group has always been user-centered, remains committed to original technology, and has established six major industrial ecosystems: Smart Home Ecosystem<\/em>, Comprehensive Healthcare Industry Ecosystem<\/em>, Digital Economy Industry Ecosystem<\/em>, Robotics Industry Ecosystem<\/em>, New Energy Industry Ecosystem<\/em>, and Automotive Industry Ecosystem<\/em>.<\/p> <\/div>\n <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\tHaier Europe\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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Haier Europe<\/strong> is part of Haier Smart Home that reinforced its presence in the European market with the acquisition of the Candy-Hoover Group<\/strong> in 2019.<\/p>

The acquisition further enhanced Haier's competitiveness in the European and global markets, helping the Company to better meet customers' increasingly sophisticated demands for customized solutions.<\/p>

Today, Haier is growing rapidly in Europe and, according to Euromonitor International, ranks third among home appliance manufacturers in the region with 8% market share. In 2024, Haier Europe has achieved sales of approximately 3.8 billion euro.<\/p>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\tHaier Group\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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We have built 10<\/strong> R&D centers, 71 <\/strong>research institutes, 35 <\/strong>industrial parks, 173 <\/strong>manufacturing centers and a sales network of 230,000<\/strong> nodes around the world.<\/p>

We are the world's only IoT Ecosystem Brand<\/strong> that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands.\u00a0<\/p>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\tHaier Smart Home\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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Haier Smart Home has devoted to build \u201cA Company Stepping With the Time\u201d<\/em>, and now is a leading Ecosystem Brand in the IoT Smart Living industry. Haier Smart Home retains the top position in Euromonitor's Global Major Appliances Brand<\/strong> ranking for 17 consecutive years and has been ranked in Fortune's Global 500<\/strong> \u00a0for several years.<\/p>

We have several global premium brands such as Haier<\/em>, Casarte,<\/em> Leader<\/em>, GE Appliances<\/em>, Fisher & Paykel<\/em>, AQUA<\/em> and Candy <\/em>\u00a0to continuously create the best experience for our users.<\/p>

In the IoT era, Haier Smart Home is committed to building a world-class smart living<\/strong> ecological enterprise, focusing on the iterations of best user experience.\u00a0<\/p>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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OUR PURPOSE<\/strong><\/h1>

Designing the new era of living<\/strong><\/h2> <\/div>\n <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n Haier Group in a nutshell <\/h2>\n

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Founded in 1984, Haier Group is a leading global provider of better life<\/strong> and digital transformation<\/strong> solutions.<\/p>

We are the world's only IoT Ecosystem Brand<\/strong> that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands<\/strong> for 7 consecutive years. We also retain the top position in Euromonitor's Global Major Appliances Brand<\/strong> for 17 consecutive years.<\/p> <\/p>\n \n <\/div>\n

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Company Globally in Major Appliances<\/strong><\/p> <\/div>\n <\/div>\n\n <\/div>\n \n

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Employees Worldwide<\/strong><\/p> <\/div>\n <\/div>\n\n <\/div>\n \n

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User Families around the world<\/strong><\/p> <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n

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Who We Are About Haier Group Founded in 1984, Haier Group is a leading global provider of solutions for better living and digital transformation. Guided by the vision of “More…<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":3401,"menu_order":69,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"Haier Europe is part of Haier Smart Home that reinforced its presence in the European market with the acquisition of the Candy-Hoover Group in 2019.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","inline_featured_image":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"class_list":["post-3397","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/pages\/3397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/comments?post=3397"}],"version-history":[{"count":118,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/pages\/3397\/revisions"}],"predecessor-version":[{"id":14741,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/pages\/3397\/revisions\/14741"}],"up":[{"embeddable":true,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/pages\/3401"}],"wp:attachment":[{"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/media?parent=3397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}