{"id":3386,"date":"2022-12-05T15:29:37","date_gmt":"2022-12-05T14:29:37","guid":{"rendered":"https:\/\/corporate.haier-europe.com\/history\/"},"modified":"2026-05-07T14:32:17","modified_gmt":"2026-05-07T12:32:17","slug":"history","status":"publish","type":"page","link":"https:\/\/test-corporate.haier-europe.com\/en-gb\/about-us\/history\/","title":{"rendered":"History"},"content":{"rendered":"\t\t
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\n History <\/h1>\n
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Development History<\/h2>\n\t<\/div>\n <\/div>\n
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Founded on December 26, 1984, Haier Group always adheres to the development principle of \u201cHuman value comes first\u201d and has developed from a small collective factory on the verge of collapse into a leading ecosystem enterprise in the Internet of Things era after going through six strategic stages.<\/b><\/p>

The seven-year cycle at each stage is not a deliberate action, but the inevitable result of development by grasping opportunities of the times.<\/p>

In December 2019, Haier Group <\/b>entered the stage of the Ecosystem <\/b>B<\/b>rand strategy, with creating global<\/b> leading <\/b>IoT<\/b> E<\/b>cosystem<\/b> B<\/b>rand as the goal.<\/b><\/p> <\/div>\n <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n \n 1984 - 1991 <\/span>\n \n BRAND STRATEGY <\/span>\n <\/div>\n
\n \n 1991 - 1998 <\/span>\n \n DIVERSIFICATION <\/span>\n <\/div>\n
\n \n 1998 - 2005 <\/span>\n \n INTERNATIONALIZATION <\/span>\n <\/div>\n
\n \n 2005 - 2012 <\/span>\n \n GLOBAL BRANDING <\/span>\n <\/div>\n
\n \n 2012 - 2019 <\/span>\n \n NETWORKING <\/span>\n <\/div>\n
\n \n 2019 -until now <\/span>\n \n ECOSYSTEM BRAND <\/span>\n <\/div>\n <\/div>\n <\/div>\n
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\n 1984 - 1991 <\/h2>\n

\n BRAND STRATEGY <\/p>\n

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From the very beginning,\u00a0 Haier made quality as a priority by putting in place a comprehensive dedicated management system.<\/p> <\/p>\n \n

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\n 1991-1998 <\/h2>\n

\n DIVERSIFICATION <\/p>\n

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Over time, Haier acquired\u00a0 eighteen domestic businesses, ushering in a broader\u00a0 development dimension in terms of diversi\ufb01ed operation\u00a0 and expansion in scale.<\/p> <\/p>\n \n

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\n 1998-2005 <\/h2>\n

\n INTERNATIONALIZATION <\/p>\n

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Haier decided to go abroad not just to earn foreign exchange but, more importantly, to create China\u2019s own brands in both developed and developing countries.<\/p> <\/p>\n \n

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\n 2005-2012 <\/h2>\n

\n GLOBAL BRANDING <\/p>\n

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Haier consolidated global\u00a0 resources in R&D, manufacturing, and marketing to create\u00a0 a global, user-centered\u00a0 brand.<\/p> <\/p>\n \n

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\n 2012 - 2019 <\/h2>\n

\n NETWORKING <\/p>\n

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Haier became an internet company and turned itself into a node of network interconnection, building a new co-creation and win-win platform and achieving added \u00a0value for interested parties.<\/p> <\/p>\n \n

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\n 2019 -until now <\/h2>\n

\n ECOSYSTEM BRAND <\/p>\n

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The latest stage of Haier\u2019s growth is founded on its e\ufb00ort to optimize the smart home ecosystem\u00a0 thanks to the IoT so as to become the No.1 brand in smart home.<\/p> <\/p>\n \n

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History Development History Founded on December 26, 1984, Haier Group always adheres to the development principle of \u201cHuman value comes first\u201d and has developed from a small collective factory on…<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":3401,"menu_order":71,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"Founded in 1984, Haier Group has evolved from a struggling small factory into a leading ecosystem enterprise in the Internet of Things era.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","inline_featured_image":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"class_list":["post-3386","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/pages\/3386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/comments?post=3386"}],"version-history":[{"count":62,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/pages\/3386\/revisions"}],"predecessor-version":[{"id":14621,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/pages\/3386\/revisions\/14621"}],"up":[{"embeddable":true,"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/pages\/3401"}],"wp:attachment":[{"href":"https:\/\/test-corporate.haier-europe.com\/en-gb\/wp-json\/wp\/v2\/media?parent=3386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}